UI/UX Design
Designs that delight users
Beautiful, intuitive designs that put users first and drive engagement.
Design is not decoration applied at the end. By the time a screen is being styled, most of the decisions that determine whether it works — what information appears, in what order, and what the person is trying to finish — have already been made.
We do that thinking first. Research and structure come before visual design, prototypes are tested with the people who will actually use the thing, and the output is a design system with real rules rather than a folder of screens that developers have to interpret.
Built into every engagement
User Research & Wireframing
Conversations with real users and a structure built from what they are actually trying to finish, resolved in wireframes while changes are still cheap.
Visual Design & Prototyping
Interactive prototypes that can be put in front of people and tested before a line of production code is written.
Design Systems
Tokens, components and usage rules documented so the twentieth screen is as consistent as the first, and so developers are not left guessing.
Information Architecture
Navigation and hierarchy organised around the tasks people come to complete, rather than around how the business happens to be structured internally.
Accessibility & Inclusive Design
Contrast, focus order, target sizes and screen-reader semantics decided during design, where they are free, rather than patched during build where they are not.
Design-to-Engineering Handover
Specifications, tokens and states documented so the built product matches the design without a fortnight of back-and-forth.
Design before code
- 01
Understand the task
We learn what people are trying to complete and where the current process fails them.
- 02
Resolve structure first
Flow and hierarchy are settled in wireframes, where a change costs minutes rather than days.
- 03
Test before building
Prototypes go in front of real users, so assumptions fail in a session rather than after launch.
- 04
Systematise the result
The outcome is a documented system that keeps the product coherent as it grows.
What we build it with
- Figma
- Design tokens
- Component libraries
- Prototyping
- Usability testing
- Accessibility (WCAG)
- Responsive systems
Why it is worth doing properly
Fewer wrong turns
Testing a prototype is far cheaper than rebuilding a shipped feature.
Consistency that holds
A real system keeps screen fifty looking like screen one.
A cleaner handover
Documented components mean developers implement rather than interpret.
Deliverables, not just a demo
- Research findings and the flows they produced
- Tested interactive prototypes
- Complete screen set including empty, loading and error states
- Design system with tokens and documented components
- Accessibility specifications for build
- Source files in an account you own
Shaped to the problem
Product design
End to end from research through to a documented system, for a new product or a significant redesign.
Design system build
Tokens, components and usage rules for teams whose product has grown inconsistent as it scaled.
Usability review
A short engagement on an existing product, returning prioritised findings with the evidence behind each one.
The questions that actually matter
Do you design without building?
Yes. The output is a documented system your own developers can implement, and the handover specification is written for that case rather than assuming we do the build.
How do you test with users?
Interactive prototypes put in front of people who match your actual users, in short moderated sessions. Assumptions fail in a session instead of after launch, which is the entire point of doing it early.
Who owns the code and the accounts?
You do. Source files sit in a design account in your name, and the design system, tokens and documentation are yours to use with any team afterwards.
What if we have no users yet?
Then we test with people who match the intended user and are explicit that the finding is directional rather than conclusive. That is more useful than skipping research, and more honest than pretending it is validation.
Will developers actually be able to build it?
That is what the handover specification is for — states, tokens, spacing and behaviour documented so the built result matches the design without interpretation.